60’s fashion and Italian style in the world

The 1960s marked profound changes in society that also involved the fashion world, developing a new awareness that expressed itself in the way of dressing: prêt-à-porter was born and ready-made fashion spread.

The “haute couture” gives way to a more industrial production than that of the Parisian houses, allowing the fashion to reach more and more people, expanding into wider market segments that had previously been kept out.
The fruit of this change, outlines two important figures: the designer and the consumer; figures linked to each other and that will influence fashion in a decisive way; we will no longer have a type of clothing imposed, but free and attentive to the different needs, especially those of the final consumer.

 

The creative work of the designer will be strongly conditioned by some factors such as the economy, the global market, politics, as will also be the consumer himself who will attribute a much more important weight to his/her garment, linking to the garment a form of expression of identity, a way of being.

The dress plays an important role because ultimately it must be able to represent the wearer.
Particular attention deserve the women, who in this period, revolutionized society, occupying all those places that until that moment were reserved for the male world only.
Fashion adapts very quickly, offering original, elegant dresses, suitable for their professional life, in short, a production that adapts to the changing times.
A great revolution that involves Italy, placing it at the center of the global market with a consolidated tradition that will soon be appreciated all over the world.
The common thread that unites these years to the present day is quality.
The qualitative level has become a peculiarity of Italian production, therefore a real lifeline for all those companies that in a global market are unlikely to be competitive, due to the impossibility of equating the cost of labor in our country with that of countries where it is infinitely lower than ours.
The challenge of our Company is a daily battle for the safeguarding of quality, which is accomplished in the production of clothes with high end standards, through our excellent service and reliability, defending our position in the global market in an exclusive manner, by following the best Italian tradition through a guaranteed 100% made in Italy production.

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