If we wanted to indicate which is the first type of trousers that we instinctively think of, there is no doubt that 99% would think to jeans. It is always fascinating to discover the origins of any object: in our case the jeans fabric, so practical and resistant, begins to make its appearance in the marine sector, around the fifteenth century, used both to build sails, indispensable for vessels of the time, and to make sturdy transport sacks to be thrown into the holds of the ships themselves. This gives us an idea of ​​how resistant this fabric must have been from the very beginning: it proved to be a fundamental aid to face and overcome the storms that were unleashed on the oceans, just as today it is equally versatile in accompanying us through the storms of our life. daily. Historical sources report two cities as the original creators of the fabric in question, it would be Chieri (Italy) and Nîmes (France). In fact, the name “Denim” derives from the indication of origin “de Nîmes”. In any case, this particular canvas was sold and transported everywhere by ships departing from the port of Genoa, and it seems that the Genoese sailors were the first to think of using this fabric to make their own work trousers, and this explains the reason of the name “Jeans” borrowed from the name of the city itself Genoa. But why “Blue Jeans”? Why was indigo color specifically indicated? It is easy to say: blue was the color used in the uniforms of Genoese sailors.

Since then, probably also thanks to the export by sea from a very active harbor like the Genoese one, this fabric has reached everywhere and has established itself successfully for its great qualities of strength, practicality and good price.

But what affected as a game changer was its diffusion, in the second half of the 19th century, in the United States where, transformed into work trousers and aprons, it ended up being adopted as a basic garment for all classes of workers who needed the strength of the jeans. This widespread diffusion in the US owes everything to the famous “gold rush” and to an entrepreneur with a flair for business, mr. Levi Strauss. He sensed that jeans had all the ideal characteristics to be sold to gold diggers, who at that time came to California in large numbers and needed both sturdy and cheap trousers. A curiosity: the metal rivets were added, complete with a patent, to reinforce the pockets that the diggers filled with everything they believed could contain gold. In practice, the “Levi’s 501” jeans were born, a model that you can still buy today … even if you are not gold diggers 😊

But beyond the gold diggers, jeans also spread to other sectors, both among the workers who were building the long and legendary American railways and among the herdsmen, the famous “Cow boys”, who led immense herds through boundless and dusty grasslands. The triumphal advance of jeans has never stopped since then, so much so that it has reached our times, in great health and without hinting at any decline in its production or use. Many improvements have been made over time thanks to technology that has evolved hand in hand with fashions, both in terms of comfort (we can produce jeans at the same time resistant but soft as silk, and of various weight and thickness) and in terms of aesthetics ( we are able to carry out all types of treatments to obtain modern and aggressive looks, or to give the garment an elegant look).

Obviously, nowadays, jeans trousers are no longer available only in traditional indigo color: through color cards and pantones we can produce jeans in the entire color spectrum of the rainbow. The brands that rely on us for their productions know this very well 😉

Do not hesitate to ask us for more information about costs and minimum order, we will be happy to help you.
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